- Victor B. Popham
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The importance of understanding the value of links is one of the most essential things SEO agencies believes is necessary to do if you are just starting out with SEO practice. What exactly are nofollow and dofollow links, and how do they affect search engine optimisation (SEO)?
In this article, we will examine the distinction between dofollow and nofollow links, discuss when each type of link should be used, and discuss the influence each type of link has on your overall seo service.
Do you want to increase the number of links that point to your website?
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What are people talking about when they talk about links?
One way to look at the results of a search engine is as a competition for authority, and links may be thought of as votes in the competition. You will gain credibility whenever another website connects to your page, and the more credibility you have, the better your search engine optimisation (SEO) efforts will be.
To put it another way, websites that obtain a greater number of links will often rank better in search results for the keywords and phrases that they are targeting.
Links are used by search engines to crawl, discover, and index new pages. Links are also used to build relationships between individual pages and websites. The authority of pages and their relevance to search queries are both determined, in part, by the linkages between those pages.
Now that we’ve established the significance of links, let’s take a look at the distinctions between links that are nofollow and links that are dofollow.
Dofollow links are hyperlinks that both people and search engines may use to get to other websites. Dofollow links, increase the authority of your site since they transmit “link juice” onward to the destination.
Therefore, if you acquire a link from a website that has a high level of authority, you will look to be a more reputable source, and it will increase the effectiveness of your search engine optimisation efforts.
Google maintains track of the amount of websites that link to your pages; the more authoritative websites that link to your website, the better your website will rank in the search results. You don’t need to bother about making links dofollow because they are all dofollow by default when they are added.
What is an attribute of nofollow link?
Search engines will not give your website any credit for having trustworthiness if it has any nofollow links.
Nofollow links are constructed with HTML code, and they do not pass link juice. These links were initially developed to prevent the practise of comment spam. To put it another way, the presence of nofollow links will not improve your ranks inside the search results.
Including the attribute rel=”nofollow” in each of your links will result in the creation of a nofollow link. Although adding the code manually is an option, many content management systems are designed to do it for you whenever it is required.
You can always ask your webmaster for guidance if you need help figuring out how to add nofollow links if you have any queries regarding the process.
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When is it OK to employ nofollow links?
Let’s have a look at when you should use dofollow links and when you should use nofollow links on your website now that you are familiar with the distinctions between the two types of links.
Use the nofollow property whenever you link to another website that you don’t necessarily want to support. You can use this attribute in any situation in which you connect to another website.
By utilising links labelled as “nofollow,” publishers have the ability to advise search engines to disregard links to specific sites as “votes” in favour of the content on those pages. Simply put, the nofollow tag prevents credit from being given to other websites when it is followed by a link that originates from your own website.
The following are some scenarios in which it might be acceptable to employ nofollow links:
If you enable comments on your website, you should anticipate link drops, which are instances in which users publish a link to another website in order to gain link juice for their own. You can employ the nofollow attribute on your site in order to stop them from gaining credit from your website.
Do you want to prevent credit for links that consumers buy on your site from being passed on? You may protect yourself from Google penalties and questionable search engine optimisation methods by using nofollow links.
Content created by users themselves
You may prevent your website from giving credit to other websites that you don’t necessarily want to vouch for by using a technique known as “nofollow” links if you enable other people to submit content to your website and you also allow people to post comments.
In addition to the instances given above, you may use nofollow links if you connect to other websites but do not wish to be seen as promoting those sites.
In what ways do links affect SEO services?
Your search engine optimisation efforts will benefit from building links from reputable websites, which will also make you look to be a more respectable source.
Although nofollow links do not, strictly speaking, count towards link authority, they often lead to other connections that do. For instance, a website that is considered to have a high level of authority such as a government website may link to you using a …