- Victor B. Popham
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If you own a small business and want to improve your SEO strategy efforts, you might have likely considered hiring SEO agency to optimise your website for search engines. If so, you may have heard that content is king before.
Your homepage material, the choice of call-to-action buttons, and even product page descriptions and metadata are all types of content writing. Blogs follow the same pattern. It is crucial to have a blog on your site. How do you select your topics? Let’s get into it!
Tips for Selecting Blog Titles
Think About Your Audience
This advice is applicable to all interactions, not just SEO. By determining your audience, you will be able to focus on the subject matter that is most relevant to them. You will also be able to customize the language in order to communicate with them on a level that will help you create trust. Click here to know about 5 industries that can’t survive without SEO.
For instance, if you provide financial services or goods, you should focus on answering the queries your prospective consumers would have regarding that area. By elucidating difficult topics or by giving valuable advice, you may lure total strangers right to your doorstep.
Understanding your audience aids in business development. You will gain a deeper understanding of the desires and interests of your audience over time. If you know what their problems are, you will be better able to help them.
Don’t Invent the Wheel Again
Sometimes, businesses find it challenging to create a blog post on a specific topic because they think they have nothing new to say. They may believe, “When I Google the issue, I immediately get a number of publications that address the query!”
The reality is that you should not worry about stating anything completely new and unique. There is no requirement to cite your sources. You need not be concerned about covering the same territory as others. This is not an academic setting, but you do need to be concerned about plagiarism in its purest meaning.
This implies that you cannot directly copy and paste the ideas of others onto your website, since Google will detect and penalise you for doing so. You can, however, cover the same topics.
Your concentration should be on stating what others have said, but better. This may involve elaborating on a topic. It might involve rephrasing the wording so that it makes greater sense in the context of your business. It might include reducing the complexity of a topic. It could mean making new graphics that say the same thing but are easier for the average reader to understand.
Make Good Use of Topic Clusters
Once you’ve written a few blogs, changed the content to fit your audience, and made sure there’s enough search traffic for those phrases, then you can start to create what we call “subject clusters.”
Creating clusters has dual benefits. First, choosing certain niches helps enhance your website’s authority on a single topic or collection of themes. Google will eventually discover that you’ve authored ten blogs on a sequence of linked themes (as opposed to writing just one blog on a given subject). Google will eventually give your site a boost in search engine results pages (SERPs) if it figures out that it gives users more value than other sites in a certain area.
For instance, suppose you are an SEO specialist who has decided to expand your clientele by appealing to businesses that need SEO services in Australia. You may write as much as you want about SEO agencies and SEO services, but a more effective strategy would be to assist businesses in overcoming their SEO worries with your blog posts.
You might write about the most effective technique for local SEO services in Brisbane. You may then publish a blog post about the best SEO strategy for businesses like yours generally in Australia. This could be paired with a blog post about the worst candies for kids’ teeth, a blog post about how much it costs to treat cavities or a blog post about how to use the Tooth Fairy to teach your kids something.
There are no limits to what you can do, and the more clusters you find and link together, the more likely it is that people will find your website and become customers for your growing business.
Existing Content Evaluation
After you have begun generating high-quality content, you should take the time to assess its performance. By looking at what gets the most attention on your website, you can figure out what your audience wants and avoid themes that don’t work.
Additionally, you can evaluate your past content with the intent of updating it. Is it necessary to refresh your content? Can you modify and update a blog as well as repackage existing information in a different format?
Using Google Analytics, the metrics you may wish to monitor to determine what’s working well and what’s not are:
- Unique Views
- Bounce Rates
- Page Time Spent
By delving into your analytics – especially for businesses with a large amount of previous content on their websites – you may gain additional insights and clarity on the future path of your content.
Work with Powerful Tools
You may certainly rely on your instincts when selecting themes. However, wouldn’t you also appreciate some supporting evidence? Using the right web tools, you can find out how often people search for certain topics. This lets you focus on popular topics and avoid less popular ones.
Using SEO tools like Google Keyword Planner, SEMRush, Ahrefs, and a lot of others will help you improve your SEO game and choose topics that are not only interesting and relevant to your audience, but also very popular.
Does This Sound Excessively Complicated?
Instead of running the entire content strategy yourself, conducting keyword and competition research, optimising your metadata, and ensuring that your content strategy fits nicely with the rest of your site (avoiding cannibalism), you can always outsource such a job to an SEO company. In fact, this is what SEO agencies do for a livelihood!
And the good news is that SEO companies often offer free consultations to help them better understand your goals. This means that you may be able to get good advice along the way, even if you decide not to sign an SEO contract.